A few weeks ago in my fashion class, we were given an assignment to show us about working in the fashion photography market. This was such a fun assignment and I figured out what I wanted to do right away. We each had to come up with a print campaign for a new fashion designer to be put in a magazine. Below I’ll list our guidelines for the demographics, target market, and branding.
Demographic Guidelines:
male and female,
ages 18-28,
multi race appeal,
college student - young professional,
income average of 35-60k,
Target Market:
urban,
creative,
intellectual,
social,
technologically savvy,
attends events like museums, clubs, galleries, concerts, and theater.
Clothing Branding:
this brand is to be very big on the transition stage of life represented by the demographics of the target market. This transition is for young adults to find their place in society. The branding is to embrace the strains and conflicts of this stage of life, as they grow and explore their personas.
Contract:
print ad to run in several magazines,
two pages facing ads,
left image to have nightlife, and the right side to have daytime.
Branding will be used on clothing website,
website also has music to be matched to image,
Now that you have the info, and this is the assignment!
create one image to be run in the print campaign,
select ether the light or dark side,
must include everything above.
I came decided that I wanted to do the light side, so I shot an image of a model on a white seamless wearing what I thought the brand of clothing was all about. I chose to show motion in my image to bring back the thoughts of what it is like to be confused and exploring while trying to find your place in society. Below is the image I came up with I hope you like it, and tell me if you think I got the brand right!
